Colour in Business

Traditionally, despite the obvious benefits, businesses have not taken advantage of colour printing in the workplace.

This is largely due to four barriers: cost, performance, print quality and ease of use.

But today, colour printing is taking hold. As the barriers to entry are greatly reduced, with new technology developments and dropping price points, businesses are able to recognise the value of colour printing in the office.

For instance, presentations and printed pages are perceived as 60% better when they are in colour, readers pay attention up to 82% longer when colour is used and brand identification increases 70% when colour is added.

The colour market is expected to continue its phenomenal growth because key constituencies value the power of colour. Therefore, companies need to take a hard look at the image their business is presenting and consider colour output technologies as one element in their comprehensive strategy to make more of an impact on customers and prospects alike.

Colour increases impact of business documents

Consider these statistics from Jan V. White's colour for impact, about how viewers experience colour:

resentations and printed pages are perceived as 60% better when they are in colour
Visual search time is reduced by up to 80% by colour coding
Ads in the yellow pages get 44% more response when red is used
Advertisements have 52% higher readership when colour is added
Readers pay attention up to 82% longer when colour is used
Presentations are 70% clearer when colour highlights the pertinent details
Colour increases recall in educational materials and training manuals by 60%
Brand identification increased 70% when colour added

Bottom line: people are living in colour and colour is seeping into the workplace. Broad brushing colour printing technologies into the work environment will improve internal and external workplace communications.

Ultimately, colour output technologies can dramatically improve the image you're projecting, add more impact to your business communications, raise profits and reduce costs.